When first starting out most companies really don’t want a lot of competition because no one knows who they are. They think they will simply get eaten up in the foray of high powered advertising but sometimes that can actually be a very good thing. There are ways to ride on the tails of what those big companies are doing and make a name for yourself simply because everyone knows the big guys and within the mix there are those who are simply frustrated with the products or services they have to offer. Those are the ones you initially go after and those are the ones that will propel you to stardom. Even as you grow, a big business rival is excellent for business. Why? Because you have something they don’t! The Classic Cola Wars – Coke vs Pepsi There probably isn’t a household in the developed world that hasn’t heard of Coca Cola and Pepsi. This rivalry has been going on for a century and the rivalry is still going strong. One comes out with a product and before you know it, the other hits the advertising world with a ‘similar but better’ cola. Actually, although the cola wars didn’t really ramp up to their current level of warfare until the mid-1970s with the now famous Pepsi Challenge, they have taken their wars to a personal level in recent advertising and the latest to call attention to the rivalry was the 2011 Pepsi attack on the lovable Coke iconic ‘mascots,’ Santa and the Classic Coke polar bears. Currently PepsiCo (or PEP as it’s listed on the NYSE) has a market capitalisation of about $127 billion USD whilst Coca-Cola (KO on the NYSE) is listed at a value of $170 million USD. So what’s $43 billion when you are looking at those figures? Well, that rivalry must be doing something because last year Pepsi reported a revenue of $66 billion USD while Coke’s revenue was a mere $47 billion USD. Wouldn’t you love it if your company could report that kind of revenue for a single year? Those cola wars sure do pay off! Rivalry with a big company in your own industry pays off and as history shows, each rides on the tails of what the other is doing so why not capitalize on what the big guys do? The UK Bingo Wars Another industry worth looking at are the UK bingo wars. A quick Google search will lead you to tons of different companies all offering people the chance to play online bingo against thousands of other people around the UK. Some of the main contenders in this arena are Sun Bingo, Foxy Bingo, Ladbrokes and Sky Bingo. If you're looking for the best online casino in Finland, you should definitely visit - best Finland online casinos in one place. When you open up the homepage of any of these sites, you’ll be met with tons of offers, which all aim to entice you to play. Due to the rivalry between the sites, they are all trying to capture you as a customer, and this is what has led to fantastic offers that we didn’t see in the past. Log onto the Sun Bingo site, for example, and you’ll find they are currently offering a spend £10, play with £40 offer. Foxy Bingo are offering free play with a deposit bonus. The rivalry is what has led to these offers, but it’s also what attracts customers leading to bigger business. The rivalry between the bingo sites has also led to better usability. All of these companies have fantastic sites that are easy to use. But if there was no competition, these sites would likely still be where they were a decade ago. That said, again, the better the usability, the happier customers are, and the more money can be made. Two Rivalling Empires – Apple vs Microsoft Moving on to the new kids on the block, Apple vs Microsoft, there isn’t a home, business or government agency that doesn’t need at least one product or service from the digital giants and their warfare has taken on truly global proportions. In fact, the rivalry is so strong that even the average computer whiz in the digital age joins one