What a load of BS, the reason the various Music industries profits are in decline is $$$. Celebrities are too busy working and being celebrated by their peers to pay attention to what the camera sees. 'Video killed the radio star'. I mean the whole culture of people selling their bodies and the producers doing the hard work is the biggest weed choking the music industry. The word 'celebrated' is utterly corrupted by people who spend 90 per cent of the time looking good. These people should be celebrated by the health and beauty industries, not the music industry! The culture of free music is a clever scapegoat for the industry, just like we don't see 'Carbon Monoxide kills' banners on the front of cars, we don't see modern so called artists being celebrated in their circles because they are prepackaged celebrities in a box. This is what culture is rebelling against, people hate being subjugated by large corporations, the mechanics of modern celebrities are like tyrants, just like people follow invisible religion, they also rebel against their invisible oppressor, throughout history when individuals have turned into the masses, they rise in one form or another in REVOLUTION! Well my perception of ReVolution stems from: Its always the same old story, large amounts of people become unified under some structured entity that tries to appear monotheist, people like their invisible God, its so different to their lives, so alien, then they become accustomed to their new world, realize it is merely their own reflection that they worship, just like new ideas come to fruition and old ones fade away. Human needs are a vacuum, that is our true nature, emptiness, if you look at the laws of marketing you will realize this, Maslows hierarchy shows that we are always empty, never fulfilled. That is really what is at the core of this O/T topic, marketing methods. 'Lower needs for lower breeds', face it, thats what upper class people think when they try to control what they perceive as people who are lower than them. The whole concept that pirated MP3's are destroying an industry is merely mis information for people to follow while the industry reforms into another method of control! This method of control is convergence of technologies, multimedia. Social networking is just a quick fix until the right technologies are positioned. A system of control thinks along then lines of, let them worship their own image, that should satisfy them for now!