The Gay Apparel
The Gay Apparel was a noize-pop band; think Surfer Rosa meets Magical Mystery Tour.
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Independent artist The Gay Apparel drops "Try To Remember", an Avant Rock track on SoundClick. It rewards close listening, revealing new details on each playthrough. This track does what good avant rock does best — it connects. "Try To Remember" has peaked at #25 in the Avant Rock category on SoundClick. Discover "Try To Remember" and the rest of the Gay Apparel discography on SoundClick.
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SoundClick artist The Gay Apparel presents "Clark Nova", an outstanding release in the Avant Rock genre. The track carries an emotional weight that lingers well after it ends. The track delivers a memorable listening experience in this genre, and effortlessly connects with the listener. The Gay Apparel is an independent artist on SoundClick, releasing Avant Rock music directly to fans worldwide.
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Independent artist The Gay Apparel drops "Astray", an Avant Rock track on SoundClick. The production choices feel intentional, giving the track a distinct character. The kind of avant rock cut that earns its place in a playlist and stays there. "Astray" has peaked at #20 in the Avant Rock category on SoundClick. Find more from The Gay Apparel on SoundClick, a platform built for independent music discovery.
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SoundClick artist The Gay Apparel presents "Myths of The Hero", an outstanding release in the Avant Rock genre. It is the kind of track that finds the right moment to make itself heard. The kind of avant rock track that draws you in and holds your attention through to the end "Myths of The Hero" has peaked at #22 in the Avant Rock category on SoundClick. The Gay Apparel continues to build an Avant Rock catalog on SoundClick, one of the longest-running platforms for independent artists.
The Gay Apparel? We were a noize-pop outfit that recorded in shady studios in downtown St. Paul and NE Minneapolis from 2001-2003. Sonically somewhere between Surfer Rosa and Magical Mystery Tour, we gave lo-fi a good name with an ironic band name. Although never actually performing live, The Gay Apparel's legacy lives on in demo recordings and an unexplained word-of-mouth buzz.
The band was formed by Mason Butler (vocals, guitar, keyboards) and Jesse Miller (bass) in the Fall of 2001, the duo handling 80% of the songwriting; Jake LaBelle (vocals, guitar) was invited and filled in the remaining 20%. Scott Petersen (drums, multi-instruments) rounded the quartet and production was handled by aspiring producer Evan Reidell (additional vocals, percussion & guitar).
Recordings were made at Rossmor Studios in St. Paul and then discarded. More were made and shelved. The Gay Apparel relocated to Wrinkle Studios in NE Minneapolis in Spring 2002 and Scott's then girlfriend Sara LaPage (trumpet) joined the band. More recordings were made, discarded, unearthed, remixed, burned, re-recorded, and mailed to Abu Dhabi. Jake was dismissed form the band that summer and was replaced by Matt Hawbaker (guitar) from local indie-rock legends The Blonde Alibi. Mason, Jesse and Matt moved into a house together to focus on songwriting, alcohol and television.
More recordings were made and left unfinished. Time passed filled with the alcohol and television but mysteriously without the songwriting. More changes were made when Scott was dismissed from the band in late 2002. After auditioning 3 new drummers, The Gay Apparel dissolved into musical and personal differences and went their separate ways in the Spring of 2003. Jesse went on to play in The Fugitive Pose and Mason, Matt & Sara went on to form Thin Mexican Shackles.
Mason & Matt are currently in the indie-rock quintet The Children’s Hospital, while Jesse & Scott are currently in the avant-pop quartet The Curiously Strong Peppermints, both active in Minneapolis, MN.