Welcome to the coldest label out of the South representing for the state of Alabama. Our vision was to create a sound and a music label that center around the development of music in the college scene. With the mentality of being successful in our ventures into music, there is no limit to the success of the Echo-Music Group. The Ice-IN Bruhs is the first group from the label Echo-Music Group. The genre of the group is mainly hip-hop and R&B.