THIS IS LABEL THAT WAS STARTED ON OCTOBER 13TH, 2007 BY PLAYA'S INITIATIVE RECORDS. THIS LABEL CONSISTS OF ALL UNSIGNED ARTISTS THAT ARE STRIVING TO MAKE IT TO THE MUSIC TOP. ON OCTOBER 13TH, 2007 , THE TREND OF ENCOURAGING FAKE M.C.'S ENDED WITH THE FORMATION OF THIS MOVEMENT. IF YOU APPRECIATE HIP HOP AND WANT IT TO SURVIVE, THEN REQUEST US AS A FRIEND AN SUPPORT US. THX