ME PHI ME is the original Hip-Hop Fraternity of ONE. Established in 1989 as a reaction to the emerging negative gangsta rap and empty calorie pop rappers of the time, ME PHI ME's focus was always to push the definition of rap music. If everyone else used samples, ME PHI would use live instruments. If everyone else shouted, ME PHI would whisper. They talked drugs and violence, ME PHI talked love and peace. They made 3:45 radio songs; ME PHI made 11 minute jam songs. "Individuality" is the key. Positively reinforcing the Truth that to follow the crowd denies the great potential of each person's uniqueness.