William Storm is the C.E.O. of BlaqNights Entertainment. He is a Memphis native that is quoted in saying, "I'm not a rapper, I'm a producer that can rhyme". He is noted for producing with groups and artists such as BlaqNights franchise artist Big Lyric, Clova G, Mix Breed, The Coalition, and Dre Smoove. Inspired by wanting to be the best one of his best friends [Dre Smoove] came to him with a simple idea of I make the beats, you handle the paper work.