CHEEBA AKA CHOO CHOO born and raised in South Florida, and a resident of Deerfield Beach, for 29 years. CHEEBA has been in the industry for 17 years. From Bee Bopping on the corner to Battle Rapping with friends and fellow rappers, CHEEBA wanted and worked on getting a deal so bad, that finally when Spring of 1999 came CHEEBA was spotted by Platinum Groove Entertainment, Participating in a battle rap at a local nightclub. It was at that point when he was offered a deal and debuted his first solo album, Concrete Jungle. It was a hit It was everything he thought it was going to be. From performing with some the Hottest Rappers out. Juvenile, Soulja Slim, Mobb Deep and Too Short and doing signings at local FYE’s from Palm Beach to Broward County. CHEEBA was high on life Until all of a sudden everything started to come to a slow stop. Performances cancelled Studio time was like a thing of the past and best of all there was no more money coming in. Unexpectedly the deal was not as successful as he wanted it to be. But, he couldn’t give up. He stuck it out and fulfilled his obligations until the contract was up. The albums failure hit home with CHEEBA Witch brings us to today, six years later. He decided he wasn’t gonna stop. Now with a little more experience and maturity CHEEBA has started anew. He has started his own label, Blood Raw Entertainment. Not only as a Artist but a Producer. CHEEBA has already pressed up and distributed on his own, his first album as a independent label. He also will be attending this Fall, 2006 Atlantis Music Conference in Atlanta Georgia. With the hopes of Networking himself as well as his label, Blood Raw Entertainment. He has successfully put together a 18 track album, self titled The Compilation Album . Featuring some of his very own local unsigned hype. He wants everybody in da hood to keep a close eye and a very close ear for Lady Of Mistress with her untouched crystal clear voice witch will have you mezmorized when she has you Chasing Her Vision . He also wants you to hear the complete opposite of crystal clearness, being the must UNCUT, HARSHEST, GRIMY from the GUTTA, DFG and lots more where that came from. CHEEBA wants to be heard, and won’t stop till he feels that he’s reached the top It has been with his Prayer, Motivation, self discipline and enthusiasm for his success witch as got him to today and that will bring him to tomorrow