Matthew James Holden (born on May 30, 1988, in Blackburn, Lancashire), better known by his stage name, JaeSwift (or HxldenBeats), is an English rapper, producer, and songwriter. His musical signature is a blend of acoustic guitars, haunting melodies, and heavy 808's and basslines. In the challenging times of 2020, amid lockdowns and the pandemic, he ventured into the business of selling beats. By 2022, he had risen to prominence as one of the best-selling producers on SoundClick.com by leasing his beats to fellow artists.