Da Illest Ya Heard---- That is more than a catchy moniker, figuratively it's a bold statement and it takes a strong individual or individuals to back that statement.... Da Illest Ya Heard.... simplified it only takes 4 you to listen once in order to wonder why this name? 15+ years in the making and dozens of groups later Xstyle a.k.a. Ed Word takes his lyrics and production on a solo mission...... In an era where hip hop seems to be cluttered with so many artists trying to establish themselves but only end up sacrificing who they really are to keep up with the times. Now steps in a true veteran, a leader of many sucessful Underground groups (Characta Assasinz) and he even was printed in the Source Magazine "Unsigned Hype" (July '96). Credentials mean nothing if you don't make it to the big dance and this time I have to go there by myself no groups, no hype just start over from scratch. That is where "Da Illest Ya Heard Productions" exemplifies..... perserverance, loyalty, experience, talent, leadership and definitely mass appeal. Nearly 2 decades of music experience will ooze on each song that you hear from the music compositions, to the hooks, to the subject matter and of course, the rhyming skills. If there could ever be the perfect package A&R's and Distributors alike will drool over, A producer, song writer, lyricist, and business mind all wrapped into one. Like the cliche says, "The proof is in the pudding!" Well, let's say this pudding is a top brand, quality wise and quantity wise. Da Illest Ya Heard Productions, head X-style a.k.a. Ed Word will give you that breakthrough artists that will push your quarterly sales through the roof once you ink him to your roster. Be advise that we are fully aware of the ends and outs of the business so prepare to make a generous offer. Because this workhorse is well worth the investment.....