Every Successful business is the result of calculated planning. Identify realistic projections of start up cost and how many flips it will take for your company to break even. This is very important if you plan on being in business. Start small and grow. The more information you obtain about the market place and potential profit, the better you will be able to gauge the amount of money, time, energy and resources you invest. When you create a project (Album, DVD, book, etc.), have your project evaluated by those honest critics that every neighborhood has