Lower East Side native and openly gay pop artist Sir Ari Gold is a buzz worthy, subculture celebrity in his own right, quickly winning over critics far beyond the reach of the LGBT community. In a “TrueBlood meets Mad Men fantasy dreamscape” Ari’s music video for his single “Make My Body Rock” captivates attention with bold imagery and a dirty beat with just enough grit to satisfy even the pickiest of ears. Ari Gold is not only an Award-Winning Billboard Top 10 Recording Artist, but has had his music featured on VH1, MTV, NPR, IFC, BBC, HBO, and LOGO. His music always pushes the boundaries of what it means to be Pop, and audiences and critics all take heed. “[His music] takes the listener to fresh places,” says People Magazine. Ari’s recognition range from an Independent Music Award, to multiple Outmusic Awards, to “Decade Of Achievement” Award from the LGBT Expo. Sir Ari was even knighted by the Imperial Court of New York. An advocate and icon for the gay community, Ari has performed alongside other legendary and iconic artists such as Chaka Khan, Debbie Harry, and Cyndi Lauper. “Make My Body Rock” is featured on Ari’s fourth studio album, Between the Spirit & the Flesh, available on iTunes To watch Sir Ari Gold’s entrancing video for “Make My Body Rock” visit AriGold.com