Robert Daniel II., stage name "$elfi$h" is a native to Hartford, Connecticut and within the last 10 years has made Tampa, Florida his second resting place. He is the sole creator of Self Serve Entertainment and has produced for 50+ artists, Independent & Major nationwide.
From the first sound at birth, Rob was influenced by jazz and grew up watching bands rehearse in his home. Almost instinctively, this child prodigy had already found his path in life, Music. From age 5 to 11, Rob began with a deep passion for poetry, learning how to read at an accelerated rate, he surpassed his peers and was inducted into a squad of musicians who would change his future forever. The power of suggestion turned those words into songs and started the grueling nights in the studio, crafting the raw talent and personality of a reserved child into a refined man.
The gift of playing by ear was inherited from his father, Bass Guitar musician, Robert Daniel Sr. as he began to fuse his passion of writing into the production of music over the next 10 years. Without a producer to make beats for his projects or even a clue about music theory, Rob then known as "BlaQ&Mild", dove into learning Audio Production and started selling beats through contractual agreements to Artists and Businesses, both local and major.