OLD GRIEVANCE
THE PRODUCER PANDEMIC
Oct 20, 2024
The music industry has long been a realm where creativity and solitude go hand in hand, with many music producers spending countless hours in isolation crafting their art. However, a concerning trend has emerged - a pandemic of music producers who find themselves trapped in a cycle of isolation, struggling to navigate the demands of the outside world. This article delves into the growing issue of social isolation among music producers and the profound impact it has on their mental health, professional development, and overall well-being. By exploring the challenges faced by these individuals and offering strategies for improvement, we aim to shed light on this critical issue and provide guidance for those in the industry seeking to find a healthier balance between their solitary craft and social interaction.
The Rise of Isolation Among Music Producers
In a world where music can be created from the comfort of one's bedroom, it's no surprise that more and more music producers are choosing to spend their days in isolation. But what happens when this isolation starts seeping into all aspects of their lives?
Gone are the days of bustling recording studios filled with collaboration and creative energy. Today, many music producers find themselves working alone, lost in a sea of virtual instruments and digital tracks. This trend towards isolation is on the rise, with producers detaching themselves from the outside world in favor of the solitude of their studios.
Factors Contributing to Isolation Among Music Producers
The rise of technology has made it easier than ever for music producers to work independently, but this convenience comes at a cost. Factors such as long hours spent in front of computer screens, the pressure to constantly create new content, and the lack of face-to-face interaction can all contribute to producers feeling isolated and disconnected from the world around them.
Impact of Social Isolation on Music Producers
While being able to work independently has its perks, prolonged isolation can have serious consequences on the mental health and professional development of music producers.
Effects of Prolonged Isolation on Mental Health
Spending days, weeks, or even months in isolation can take a toll on one's mental well-being. Feelings of loneliness, anxiety, and depression can creep in, affecting not only the quality of the music being produced but also the overall happiness and satisfaction of the producer.
Challenges in Professional Development and Networking
In an industry that thrives on networking and collaboration, isolating oneself can hinder opportunities for growth and success. Building relationships, finding new clients, and staying relevant in a fast-paced industry become increasingly difficult when one is cut off from the outside world.
Challenges Faced by Music Producers in the Outside World
Stepping out of the comfort of the studio and into the real world can be a daunting task for music producers who have become accustomed to working in isolation.
Transitioning from Isolation to Social Settings
For many music producers, social settings can feel overwhelming and foreign after spending so much time alone. Navigating networking events, industry gatherings, and even simple social interactions can pose a challenge for those who have grown accustomed to the solitude of their studios.
Communication and Collaboration Difficulties
Effective communication and collaboration are essential skills in the music industry, but these can be difficult to maintain when one is used to working alone. Learning to effectively communicate ideas, give and receive feedback, and collaborate with others can be a steep learning curve for producers who have become isolated in their work.
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ONLINE ADVERTISING FOR MUSICIANS
Dec 4, 2022
Today, the role of an independent musician is extremely varied. Not only are you tasked with producing quality tracks, but you need to promote your music business through online advertising at the same time.
Thankfully, the digital age has made it relatively straightforward to market your tracks independently, even though it takes a lot of time and effort to get your music heard.
Here, we take a look at why self-promotion is crucial for independent artists, and we explain a number of things you can try to get your music heard by new people.
So, read on to discover our musician’s guide to online advertising and kick-start your independent music career today.
Online Advertising: Why should you advertise your music?
It might seem obvious to say so, but you need to promote your music if you want to attract fans to your portfolio. Some musicians are put off promoting their own tracks because developing a promotion strategy can seem daunting.
But the reality is that you need to work hard to get your music out there and heard by new people. If you rest on your laurels and hope that fans will find your music, you’re leaving a lot up to chance!
The good news is that you have lots of options when it comes to advertising your music, both offline and online, as we explain below.
Online Advertising: How can you find fans?
As a modern-day musician, you can find new fans offline and online. Playing gigs in your city is a great way to increase your fanbase organically, without the help of the internet.
Be sure to check out suitable music venues in your area and secure a regular spot to showcase your talents to local crowds. Even if it’s unpaid, it’s a great way to increase your following offline.
But thanks to the evolution of digital platforms in recent years, the best way to find fans is to focus most of your attention on online marketing.
Let’s take a look at some of the ways that you can grow your fanbase and promote your music online as an independent artist.
As a modern-day musician, you can find new fans offline and online. Playing gigs in your city is a great way to increase your fanbase organically, without the help of the internet.
Be sure to check out suitable music venues in your area and secure a regular spot to showcase your talents to local crowds. Even if it’s unpaid, it’s a great way to increase your following offline.
But thanks to the evolution of digital platforms in recent years, the best way to find fans is to focus most of your attention on online marketing.
Let’s take a look at some of the ways that you can grow your fanbase and promote your music online as an independent artist.
Online Advertising: How and where to publicize your music?
It’s entirely up to you how many of these promotion tips you take on board, but they can all help you find new fans. Let’s begin with the artists’ services that you can benefit from as a musician.
Sign up for streaming platforms
The biggest streaming platforms out there have services that are exclusively for artists. So, if you haven’t done so already, create an account on streaming platforms like Spotify and Apple Music to release your music into the world.
For instance, Spotify for Artists allows you to personalize your profile with images and a bio while linking out to your social platforms. You can also view a huge range of streaming analytics that help you track the popularity of your songs.
You can also check out Amazon Music, Deezer for Creators, and YouTube for artists to grow your potential fanbase.
Create a website, blog, & mailing list
In addition to maintaining profiles on music streaming platforms, it’s important to create a website for your music. Your website serves as your online hub and is a great place from which to promote your latest releases and details about upcoming gigs.
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LOOSEN UP YOUR CONCEPT OF THE STUDIO
Sep 23, 2022
Though this is most likely obvious to many of us who spent our entire lives growing up in a recording studio, it's always a refreshing reminder when somebody so profound, with as much respect & acclaim as Sylvia Massy says it...
I read this in 'Sylvia Massy: Creative Approaches To Recording & Producing Music' via The Music Production Handbook, a fantastic 90 page ebook offered for FREE on Berklee Online!!
You can download yours here https://online.berklee.edu
Enjoy!
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Loosen up your concept of “the studio” and what you can use
to record. Challenge what is considered an instrument, and scout
unusual places to make noise in. For instance, if you have a singer
under the kitchen sink, will they perform differently? If they are
outside in a snowbank, will they perform differently? Inventory
equipment you can use to record in unusual locations, and figure
out how to take advantage of the space you already have.
Gear is amazing, but the real heart of the recording comes down
to the people. We love the gear, we love the studios, but the music
comes first. In order to create the best recording possible, you must
preserve the humanity in the music; this often seems at first like a
mistake.
Led Zeppelin’s “Whole Lotta Love” has “mistakes” left in, either
purposefully or otherwise. For example, there is a great vocal “preecho” that is a technical mistake called “bleed through,” which has
now become an iconic part of the recording.
You can clearly hear Robert Plant sing, “way down inside,” before
you actually hear him sing it, near the four-minute mark.
To really hear the human making the music is the connection we
all subconsciously strive for. When I produced Skunk Anansie’s
1995 album, Paranoid & Sunburnt, the band’s singer, Skin, was
emotionally caught up in the performance of “100 Ways to Be a
Good Girl.” You can hear it in her voice. And even if there were any
technical imperfections, we would have kept the take because it is
real emotion. In Tool’s “4 Degrees,” singer Maynard James Keenan
makes a grunting noise in the background at 5:30. It was an outtake
that I left in the final mix, because it added a realism to the scene.
You should also think how using unconventional sounds will help
your recordings stand out and bring more meaning to the music
you’re making. Just because you don’t make these sounds during
rehearsal doesn’t mean you can’t preserve them in your recordings.
Scott Walker famously hired a percussionist to drum on a side of
pork for his 2006 album, The Drift. For sessions with Swedish metal
band Avatar, we professionally recorded them slapping their own
bare butts at Castle Röhrsdorf in Dresden, Germany for their 2016
Feathers and Flesh concept album.
The most important aspects of production are psychological and not
technical; focus on your performer’s experience in the moment as
much as the sounds they’re making.
While listeners may not be able to distinctly hear the sounds of band
members slapping their own asses, they will likely be able to
connect on an emotional level with the vibepeople having fun and
experimenting within the medium of recording.
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I FOUND A BRAND NEW UNDISCOVERED (FACEBOOK) AD STRATEGY!!!
Sep 18, 2022
As you know, I am constantly browsing the internet for articles, tips, or other secret gems that people have discovered about the HUGE world of Facebook ads. My goal is to obviously find new ways to enhance my return of investment/audience engagement/potential reach/etc...
Then one day I came across this idea. Doing this for as long as i have, It's not very often you come across a BRAND NEW UNDISCOVERED STRATEGY you've never heard anyone else mention before! Needless to say, it had my attention.
So... I originally came across it on a blog post from a marketing agency in Jacksonville, FL - appropriately named The Jacksonville Digital Marketing Agency - and it blew my mind! As well as my success rates!! YOU'VE GOT TO TRY THIS! It's a killer strategy and I wish I had thought of it myself lol!
Anyway, here goes... enjoy!!
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POST YOUR ADS IN SPECIFIC GROUPS
One of the best features that Facebook offers to you is the ability to post your ads in target specific groups so that your potential clients simply cannot ignore them. Posting an ad to only the groups where you are sure of finding your target audience, will save both your time and cost and hit the mark of sales. This is an excellent tip that very few marketing experts, like Jacksonville social media marketing experts, will tell you.
To do so, first of all, hide the ad from your business page. Otherwise, everyone will get to see it on your timeline. Then share the posts with your targeted groups only. You will only receive comments from genuine and potential customers. One thing that you must do is reply to every single comment. Try to interact with them in every way possible. Following the tip mentioned above, you would create the best content which will grab the attention of the members of the group. They will share these posts to their circle and you will have a good organic client base eventually. You can contact the people in the comment section who are interested in buying your products /services personally.
This trick will help you to achieve a high social media conversion rate, i.e. the number of people who click on the link on your content, visit your webpage, and take some action on your page like subscribing to a course you offer, downloading pdf, commenting on your web content, etc. against the total number of visitors in that webpage. Whatever marketing campaign you choose; you need to take some measures to count your success. It will help you to revise your strategy based on the feedback.
In conclusion, we know...
Facebook marketing is an essential part of internet marketing for any business in this digital age. Spending a small portion of your budget skillfully will surely give you very high returns. The best way to utilize most of Facebook marketing is to use both free and paid methods. Facebook enables you to observe your competitors' strategies and modify your marketing plan periodically. Make sure to check the Facebook metrics weekly as well as monthly to review your plan.
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