Alternative Hip Hop is a subgenre of Hip Hop that emerged in the 1990s as a more experimental and non-traditional approach to the genre. It incorporates elements from various musical styles such as rock, jazz, electronic, and funk, resulting in a unique and eclectic sound. Alternative Hip Hop artists often explore unconventional topics and push the boundaries of traditional rap. Here are four prominent artists in the Alternative Hip Hop genre:

• Kanye West - Kanye West is an American rapper, producer, and fashion designer. He is known for his innovative and genre-bending approach to Hip Hop, incorporating elements of soul, electronic music, and experimental sounds into his music. His albums have been critically acclaimed for their artistic vision and boundary-pushing production.
• OutKast - OutKast is an American hip hop duo consisting of André 3000 and Big Boi. They are known for their eclectic style, blending elements of funk, R&B, and rock with rap. Their innovative and genre-defying albums have received widespread critical acclaim and commercial success.
• Childish Gambino - Childish Gambino is the stage name of Donald Glover, an American rapper, singer, actor, and writer. His music combines elements of Hip Hop, R&B, and funk with introspective and socially conscious lyrics. He is known for his versatile and artistic approach to music and has received numerous accolades for his work.
• MF DOOM - MF DOOM was a British-American rapper and producer known for his intricate rhyme schemes, unique vocal delivery, and comic book-inspired persona. He was highly influential in the underground Hip Hop scene, and his innovative approach to lyricism and production has earned him a cult following.