Quick, what’s Rihanna’s logo? What’s Lady GaGa’s logo? What’s Justin Bieber’s? What’s Madonna’s? How about Elvis? The Beatles? Their “logo” was in fact themselves. Sure, they used various fonts and styles throughout their careers – and some groups, like KISS, have font faces that are easily recognizable, and even the Beatles had (and have) a somewhat recognizable font-based logo - but that’s incidental to a group’s brand, which is composed of their body of work, which was, rightfully, their focus. Contrast that with many bands (and, incidentally, many small businesses) just starting out. Their obsession is frequently on a “wicked cool” logo, which is usually anything but. Young bands’ logo designs are usually overcomplicated, poorly drawn and have very little to do with the style, influences and general message of the group. Getting the right style and “look” for a band is obviously important, and it’s something young bands get wrong. But getting the right sound, message and style should be the main focus of a band. Abbott Public Relations’ music division, Abbott Music, focuses on getting that other stuff right - the logo, the look and the feel of a band, while also guiding a band towards an appropriate style that will actually please the ears of those who hear what’s produced. It’s a different kind of management, for a different kind of group. Send your logo over and I’ll be happy to discuss it with you, along with other concerns you might have.