Building a brand is the thing everyone should be focused on in the music industry. Most people don't understand the necessary grind that it takes to succeed. I believe there is no such things as the industry is overcrowded, or no one listens to this type of music anymore; its all about you! If you build a brand around yourself, your style, and your music. Some people are not going to be a fan of your music; accept this "crushing" fact and focus on the people that will like your music. These are the steps to success with your music.
Soundclick