ERO is the slang version of my first name and also my original graf alias.

I've performed at The House of Blues in Anaheim, The Key Club in Hollywood, The Troubadour in Hollywood, Hogue BarMichael's in Newport Beach, The Cooler Lounge in Las Vegas, The Roc in Costa Mesa, Chanteclair in Irvine, Quan's Rockin' Sushi in Orange County, Club Bleu in Westminster, 705 in Hermosa Beach, Patrick Malloy's in Hermosa Beach, Suzy's in Hermosa Beach, Bellagio Club in Garden Grove, Keegan's in Torrance, Vault 350 in Long Beach, Club PePe LuPue in Long Beach, Blue Cafe in Long Beach, The Naga in Long Beach, House of Rep in San Diego, Beats Vinyl and Life in Anaheim, Club Unique in Anaheim, The UnderGround Cafe in Lawndale, countless different house parties, and some spots I forgot.

The internet changed the music industry by transforming the middle man. It use to be actual stores that we went to if we wanted new music. Now it's a home-based shopping network thats easier to steal from. Because of this, record sells in the music business dramatically dropped. Labels either go out of business or sell as much gimmicky bullsh*t as they can to stay afloat, causing a decrease in the quality of music that gets played in the mainstream. But the internet is a good, if not the best source/tool for independent artists to network and get the plays they deserve.

Probably not. I like the idea of having complete freedom of expression. I think a distribution deal would be the most, but for the most part all the fine print writing swindlers out there should rot. "We give it to 'em without a deal in sight/It's just another shady middleman who's tryin' to steal my light." - ERO (Second Thought - Gettin' The Bugs Out - Keep it in the fam)

I started as a young emcee, developing and sharpening my flows at school. I'd rhyme with other aspiring emcees in between classes and at lunch. House parties were usually battlegrounds and I spent a lot of my free time playing on words and free styling. Eventually my dedication to the arts developed into skills. I made my first tracks at home on a PC with a cheap computer mic and a program called Cool Edit. It wasn't until I was a senior in high school when I started to take writing my own music seriously. The more I spit the more recognition I gained and I started collaborating on projects with other musicians from my area. (i.e. - Cire, Lost Lane, Awd Bawl, Sophistic, D.J. Infamy, D.J.H.B., D.J. Implement, D.J. Ingwell, Tomorrows Bad Seeds, 2Mex, Philieano, Jubien, T.O. Dub, Only Human, Flip Da Soul Fisher, O-Phrap) In 2004 I joined a hip hop Crew called Second Thought, made of four emcees including- myself, Lost Lane, AwdBawl, and Sophistic. We performed shows from South Bay Los Angeles to Orange County releasing our first album in 2005 titled "It's About That Time". Soon after our first album release, Sophistic decided on leaving the crew to pursue a solo path. In 2008 Second Thought reunited (Lost Lane, AwdBawl, and myself) to release a second album titled "Gettin' The Bugs Out". I'm currently working on a solo project titled "Hope 2 B" Keep a look out...

As a kid I wasn't as open minded about music as I am now. I listened mostly to metal and punk. I didn't care for rap at all. Gangster rap was the only form of hip hop I knew of at the time and I couldn't relate. Ive been into drawing and creating sh*t for as long as I can remember and around the age of 16 I got into graffiti art. A couple guys that I wrote and chilled with would hook me up with different mix tapes of underground hip hop. Back then movements like The Project Blowed and Rhyme Sayers Entertainment changed the way I looked at hip hop music and definitely influenced my creativity. My first live hip hop show was Freestyle Fellowship & Blackalicious @ The El Ray in Hollywood.

ARC BLOCK STUDIO

ProTools Digi 003 Rack, THE Mic, Mac Pro Quad Core, MPC 2500

For booking shows, interviews, collaborating, e.t.c.
Contact @ ero@arcblockstudio.com

Support musicians! Stop burning our sh*t and cop something