As the old band name, Envy, was far too common, but wishing to stick to the Envy ideal, various internet searches of the word eventually stumbled onto an obscure God of Envy, Ashkar.

Liking the sound of that, a quick check on that proved that the name would be that bit more unique if altered slightly, so the "i" at the end was added and Ashkari was born...

Ashkari intend to play wherever possible, but, as it's early days after the hangover of Envy, the band are focusing on London for the time being, whilst also considering festival offers...

The net and mp3 have taken back some of the power of the consumer from the industry, an industry which will have to change it's perceptions and understanding should it wish to retain any credibility in years to come.

On the other hand, a fickle public, seceptable to voting, media exposure and a large apetite for anything that's free, will no doubt lengthen the time it takes for the industry to meet the future of music.

Why ever not? All labels are a business...

Starting off from the hangover of a former band, Envy, Ashkari begun as drawing a line under the past and looking to the future. A few faces have come and gone, some good, others not so, but things have always moved forward.

A remixed version of "Crazy" by Redshirt Theory was included in the soundtrack to the Flatout game released just before Xmas 2010 and offers to submit tracks for film and TV have since followed.

2011 certainly looks interesting...

Influences are wide and varied, from bone-crushing rock, to club sounds. Anything that floats our boat goes; Whether that's a classic rock riff straight out of Guns n' Roses, Led Zepplin, or Jimi Hendrix, or a sample on a Britney Spears track, it's all good. A touch of Muse here, Basement Jaxx there, a sprinkling of Beatles or Rolling Stones...

It's not about what you like, or how we're influenced, it's about how it sounds at the other end...

A real back-to-basics setup in many ways. Gibson Les Pauls, through Marshall amps, no multi-effects units...raw...