The 'Kuleshov Effect' is the name given to a cinematic montage effect demonstrated by Russian filmmaker Lev Kuleshov in about 1918.

Kuleshov edited a short film in which shots of the face of Ivan Mozzhukhin (a Tsarist matinee idol) are alternated with various other shots (a plate of soup, a woman, a child's coffin). The film was shown to an audience who believed that the expression on Mozzhukhin's face was different each time he appeared, depending on whether he was `looking at' the plate of soup, the woman, or the child's coffin, showing an expression of hunger, desire or grief respectively. Actually the footage of Mozzhukhin was identical, and rather expressionless, every time it appeared. Vsevolod Pudovkin (who later claimed to have been the co-creator of the experiment) described in 1929 how the audience "raved about the acting.... the heavy pensiveness of his mood over the forgotten soup, were touched and moved by the deep sorrow with which he looked on the dead woman, and admired the light, happy smile with which he surveyed the girl at play. But we knew that in all three cases the face was exactly the same."

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