To a major Artist it’s a threat. Cause when your sells roll in, it can have a crucial impact on your numbers. Folks know you droppin’ an album in a week, but they already got your CD yesterday. I mean you have fans that are anxious 2 hear your music, so they advance it, and still get it when it drop. Then you got bamas who feel what you pushin’ but they still aint gon support you. So I guess it depends on the loyalty of your fans.
As for Artist off the radar, its a hell of a way 2 PROMOTE!!!