Internet success stories in the music business are commonplace these days. Welcome Philadelphia's Keith LuBrant - a modern rock sensation starting to create a worldwide buzz on the world wide web.
While his father being a weekend warrior musician began LuBrant's curiosity with music, it was when he started secretly picking up his brother's guitar (while he was not around, of course!!) that sold him on it. LuBrant found himself immersed in music day after day, constantly practicing and writing songs

Raised on heavy doses of classic rock as well as the Gin Blossoms, Mike Viola, Cheap Trick and Bon Jovi, LuBrant parlayed his youthful love of music into a burgeoning career early in life when he joined his first band, The Innocent. "The Innocent was a good starting point for me," relates LuBrant. "It gave me a chance to really hone my songwriting ability."

After The Innocent split, LuBrant found himself still writing with some members of the band and another project was put together, but it never really got off the ground. Grunge was mainstream now, and LuBrant slowly found himself not having the same fire he once had with music. "Bands like Nirvana were huge, but I was really not connecting with the music. Nothing against those type of bands. It just was not my style."

Fast forward to the year 2000 and LuBrant finds himself constantly writing songs. A new desire was now there: the feeling to create. One day, while looking at all the rough demos he had collected, LuBrant decides to record them and with that Face In The Crowd is born. "It made no sense just having the songs sitting on a shelf. The whole purpose of the project was validation. 'Could I be a competent songwriter in the face of industry?' In a band situation, you always have to compromise your song ideas in order to have everybody on board. This was different. Being the sole writer of the songs, the pressure is on you." With a combination of older material and newly penned songs, the CD is finally recorded. With a brand new outlook on the music scene, LuBrant finds himself eager to "get in the ring."

Taking over 8 months to record, Keith had the leisure of working at his own pace and utilized the time wisely, making sure every little nuance was just to his liking. "Being able to roll out of bed and start recording was a beautiful thing. Knowing that you are not on the clock allows the artist freedom to truly create and I took full advantage of that." Taking full advantage of that, indeed, with Face In The Crowd, Keith LuBrant will most definitely be separated from the pack as he watches his audience grow bigger with time.