Our message or movement as a label is to promote the true essence of talented and profound Hip Hop, as well as other forms of true musical expressions. Catch Records stands for original Hip Hop, and seeks to reverse the negative direction Rap and mainstream music has taken by guiding its listeners back on track. In doing so, we wish to promote genuine and original musicians. The music Catch Records creates has a strong foundation in live instrumentation, and a diverse rich sound, which is the essence of Hip Hop’s original Rap. In doing so, Catch Records seeks to make a clear distinction between what is creative, spiritual, and artistic, as contrasted with that which is purely commercially driven. Catch Records will only work with talented musicians who share this same vision. Our marketing will seek to identify and speak to genuine Hip Hop seekers, leading them away from neo mainstream music, and effectively promote the energy needed to re-unite the movement.