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ambient
freelife
garden
garden music
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» member profile:
freelife
» location:
Shashana & Rolando Antonelli
» label: unsigned
» for fans of: Pat Metheny, Yo Yo Ma, Secret Garden, Acoustic Alchemy
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FreeLife Shashana and Rolando
NEWS
"Free-Life" Shashana & Rolando enter into joint business venture with MediaCorp Worldwide - July 22, 2004
LUV-WAVE PRODUCTIONS ENTERS INTO JOINT BUSINESS VENTURE WITH MEDIACORP WORLDWIDE TO PROMOTE AND DISTRIBUTE "GARDEN MUSIC" CD.
Richmond, VA (PRWEB) 2004 -- The keyboard/synth and guitar/synth duo "Free-Life" Shashana & Rolando, and their company Luv-Wave Productions, have entered into a joint venture agreement with MediaCorp Worldwide (mediacorpworldwide.com) to promote, advertise, and distribute their latest CD "Garden Music."
Launched in 1995, MediaCorp Worldwide based in Overland Park, Kansas, has become one of the leading development and distribution companies in the U.S. focusing on innovative products through the use of short-form commercials.
MediaCorp Worldwide will produce and create for Luv-Wave Productions, a TV info commercial describing the benefits of their specially created music in enhancing the healthy and prosperous growth of the plants, flowers, and vegetables within the garden, as well as the therapeutic advantages for the listener of this music in general. Using a two-prong approach, MediaCorp will create a campaign that will help get the Garden Music CD "off the ground" and into retail chain stores by building consumer awareness through sales-generating mass-market advertisements. The Garden Music CD will also be test marketed throughout the United States by strategically placing commercial TV spots in demographically chosen areas. After a successful test market run, MediaCorp will sell the Garden Music CD by mail order, online, and through an 800 number.
MediaCorp Worldwide specializes in creating promotional campaigns that not only sell products on TV, but also place niche market products into retail stores in the shortest period of time. They do this by demonstrating a need for these innovative products by pointing out their unique features and special uses. In the case of the Garden Music CD, MediaCorp Worldwide will emphasize how the music is especially created for plants and scientifically researched to bring about the best possible results for their happy and healthy growth.
MediaCorp Worldwide has a network of sales representatives located throughout the United States and Canada who have direct access to buyers from major specialty stores and mass merchandisers from coast to coast. MediaCorp explores all avenues available for an "AS SEEN ON TV" product and trains its sales people in the particulars and advantages this product has to offer. As consumers begin to ask for the product by name (i.e., the Garden Music CD), MediaCorp leverages the sales figures, proving the marketability for this niche product.
They also have an International Sales division, which is uniquely positioned to capitalize on a growing demand for niche products from the global marketplace. Through a network of international distributors, MediaCorp provides immediate access to over 40 countries worldwide, many of which are projected for large consumer growth. In addition, MediaCorp is a direct vendor for the world's largest home shopping networks throughout North America and Europe.
All of this adds up to the greatest possible advantage for a new and innovative product--especially a musical CD that ventures beyond the traditional boundaries of pure entertainment. The Garden Music CD is designed to offer the purchaser a unique opportunity to communicate with his or her plants and flowers on a level never before considered. It is also created with the listener in mind and how that listener can benefit from the music through the healing of the body, mind, and spirit.
For further information please contact:
freelifegardenmusic@msn.com
Rolando Antonelli
LUV-WAVE PRODUCTIONS
804-560-4888
freelifegardenmusic.com
LUV-WAVE PRODUCTIONS ENTERS INTO JOINT BUSINESS VENTURE WITH MEDIACORP WORLDWIDE TO PROMOTE AND DISTRIBUTE "GARDEN MUSIC" CD.
Richmond, VA (PRWEB) 2004 -- The keyboard/synth and guitar/synth duo "Free-Life" Shashana & Rolando, and their company Luv-Wave Productions, have entered into a joint venture agreement with MediaCorp Worldwide (mediacorpworldwide.com) to promote, advertise, and distribute their latest CD "Garden Music."
Launched in 1995, MediaCorp Worldwide based in Overland Park, Kansas, has become one of the leading development and distribution companies in the U.S. focusing on innovative products through the use of short-form commercials.
MediaCorp Worldwide will produce and create for Luv-Wave Productions, a TV info commercial describing the benefits of their specially created music in enhancing the healthy and prosperous growth of the plants, flowers, and vegetables within the garden, as well as the therapeutic advantages for the listener of this music in general. Using a two-prong approach, MediaCorp will create a campaign that will help get the Garden Music CD "off the ground" and into retail chain stores by building consumer awareness through sales-generating mass-market advertisements. The Garden Music CD will also be test marketed throughout the United States by strategically placing commercial TV spots in demographically chosen areas. After a successful test market run, MediaCorp will sell the Garden Music CD by mail order, online, and through an 800 number.
MediaCorp Worldwide specializes in creating promotional campaigns that not only sell products on TV, but also place niche market products into retail stores in the shortest period of time. They do this by demonstrating a need for these innovative products by pointing out their unique features and special uses. In the case of the Garden Music CD, MediaCorp Worldwide will emphasize how the music is especially created for plants and scientifically researched to bring about the best possible results for their happy and healthy growth.
MediaCorp Worldwide has a network of sales representatives located throughout the United States and Canada who have direct access to buyers from major specialty stores and mass merchandisers from coast to coast. MediaCorp explores all avenues available for an "AS SEEN ON TV" product and trains its sales people in the particulars and advantages this product has to offer. As consumers begin to ask for the product by name (i.e., the Garden Music CD), MediaCorp leverages the sales figures, proving the marketability for this niche product.
They also have an International Sales division, which is uniquely positioned to capitalize on a growing demand for niche products from the global marketplace. Through a network of international distributors, MediaCorp provides immediate access to over 40 countries worldwide, many of which are projected for large consumer growth. In addition, MediaCorp is a direct vendor for the world's largest home shopping networks throughout North America and Europe.
All of this adds up to the greatest possible advantage for a new and innovative product--especially a musical CD that ventures beyond the traditional boundaries of pure entertainment. The Garden Music CD is designed to offer the purchaser a unique opportunity to communicate with his or her plants and flowers on a level never before considered. It is also created with the listener in mind and how that listener can benefit from the music through the healing of the body, mind, and spirit.
For further information please contact:
freelifegardenmusic@msn.com
Rolando Antonelli
LUV-WAVE PRODUCTIONS
804-560-4888
freelifegardenmusic.com
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We are known as "FREE-LIFE"--SHASHANA & ROLANDO--an improvisational duo--keyboard/synthesizer and guitar/guitar synth. We perform in a classically based New Age/Smooth Jazz and World Music style, and specialize (especially with our current CD) in original "Garden Music"--music composed exclusively for the plants, flowers, shrubs, and trees in your garden to help them grow and flourish more productively. Our music can also be enjoyed by anyone who appreciates soothing, meditative, and sometimes up-beat rhythms and melodies. The guitar style is in the tradition of PAT METHENY, the violin/cello synth sound is in the style of YO YO MA, and the overall ambient world/earth music sound is in the style of SECRET GARDEN. It's as if Pat Metheny met Yo Yo Ma who met Secret Garden and then all three decided to include in their music, the exotic melodies and rhythms of WORLD BEAT--all ready to heal and up-lift the sometimes restless, wandering, and meditative soul-searching spirit of both you and all of your "organic" garden friends.
Why this name?
Shashana came up with it. We are (all) free spirits and most of our music comes from spontaneous inspiration within the tradition of jazz improvisation. We believe life should be lived spontaneously and free; hence "Free-Life."
Do you play live?
Yes. Summer festivals. Beautiful botanical gardens on private estates open to the public and museum gardens as well as world music events. Every time we perform it is a special moment. It doesn't get any better.
How, do you think, does the internet (or mp3) change the music industry?
Major labels will have to take notice of the great wealth of talent out there in America's (and the world's) musicland...More independent music, more opportunity for shared visions.
Would you sign a record contract with a major label?
Sure, why not? If signing allows us the opportunity to have more people hear our music and share our vision, we would consider a major label.
Band History:
Shashana and I formed "Free-Life" a number of years ago after we both recognized the need for a musical group specializing in World Music which could easily and effectively present and translate the complex rhythms and melodies of this music to a western audience. We have consistently sought out simpler ways of presenting our music and rhythms to make them more compatible for western listeners. Through our music, we wish to offer everyone the gift of an "enlivened compassion," and our desire to present participatory workshops and performances on World Music is a reflection of our understanding of the continuous and energized journey we are all on toward a world filled with wholeness, peace, harmony, and love.
Your influences?
It's like Pat Metheny meeting Yo Yo Ma meeting Secret Garden, and then joined by Acoustic Alchemy.
Favorite spot?
St.Marks Square in Venice in the fall.
Anything else...?
Shashana and I are practitioners of what is known as Sacred Sound Healing, a system that uses music as a therapeutic tool to help align and balance the body, mind, and spirit of the individual. We apply these same sacred principles to the musical attunement, nourishment, and healing of plants and flowers. "Just as you are a living, breathing, and feeling organism," says Shashana, "so too are your plants, flowers, vegetables, shrubs, and trees. And just as you need a balance between your body, mind, and spirit, your plants and vegetables need that same balance too."
Shashana and I also apply and are proponents of, the notion of "Gaia"--a concept and belief stemming from an ancient philosophy that claims the Earth is a living, breathing organism. "Gaia," Shashana explains, "is a Greek word that means 'Mother Earth.' Mother Earth was honored on the Isle of Crete in ancient Greece 5,000 years ago by the Minoan civilization. This civilization valued education, art, science, and recreation, as well as the environment, and believed that the Earth was directly connected to their existence and daily life.
"Rolando and I recognize that all of the Earth's living matter--air, oceans and land--form an interconnected system that can be seen as a single, pulsating entity. The word 'Gaia' also represents planetary awareness--the preservation and support of the interconnectedness of all living things. Thus by nurturing, protecting, and respecting our planet, its natural resources, and its inhabitants, we enrich not only our own lives, but those of future generations as well."
OUR MUSIC:
"Free-Life's" original music can best be described as a melding of the musical minds of Pat Metheny, Yo Yo Ma, and Secret Garden, encrusted in a canopy of World Beat and New Age ambience, with the compositional influences of Ravel and other early French Impressionist composers like Satie and Faure. This amalgam then spins and weaves a magical spell around both gardener and a very satisfied group of garden inhabitants.
Shashana & Rolando feel that their original music for the garden can play an integral part in the maintenance and care of plants and flowers, in much the same way that fertilizer and other nutrients do. They see their CD functioning as a "practical and useful tool" like pruning shears or a rake, to make working in the garden a more pleasant and easygoing task; and they insist that "no one should pass up this opportunity to provide the musical nourishment their plants and flowers deserve." Shashana & Rolando want you to "check out this CD" and give back to your 'garden friends' something beautiful. "After all," they claim,"it's only natural."
Shashana and I also apply and are proponents of, the notion of "Gaia"--a concept and belief stemming from an ancient philosophy that claims the Earth is a living, breathing organism. "Gaia," Shashana explains, "is a Greek word that means 'Mother Earth.' Mother Earth was honored on the Isle of Crete in ancient Greece 5,000 years ago by the Minoan civilization. This civilization valued education, art, science, and recreation, as well as the environment, and believed that the Earth was directly connected to their existence and daily life.
"Rolando and I recognize that all of the Earth's living matter--air, oceans and land--form an interconnected system that can be seen as a single, pulsating entity. The word 'Gaia' also represents planetary awareness--the preservation and support of the interconnectedness of all living things. Thus by nurturing, protecting, and respecting our planet, its natural resources, and its inhabitants, we enrich not only our own lives, but those of future generations as well."
OUR MUSIC:
"Free-Life's" original music can best be described as a melding of the musical minds of Pat Metheny, Yo Yo Ma, and Secret Garden, encrusted in a canopy of World Beat and New Age ambience, with the compositional influences of Ravel and other early French Impressionist composers like Satie and Faure. This amalgam then spins and weaves a magical spell around both gardener and a very satisfied group of garden inhabitants.
Shashana & Rolando feel that their original music for the garden can play an integral part in the maintenance and care of plants and flowers, in much the same way that fertilizer and other nutrients do. They see their CD functioning as a "practical and useful tool" like pruning shears or a rake, to make working in the garden a more pleasant and easygoing task; and they insist that "no one should pass up this opportunity to provide the musical nourishment their plants and flowers deserve." Shashana & Rolando want you to "check out this CD" and give back to your 'garden friends' something beautiful. "After all," they claim,"it's only natural."