JurahzTRUTH is not your ordinary, trend following music producer. In this time of turmoil in the music industry, with artists/producers/labels scrambling to make what they "think" the public wants--cookie-cutter hits with recycled concepts and sounds--JurahzTRUTH stands out from the crowd. Ever since his sophomore year of high school, when he picked up a cracked version of Fruity Loops, he has strived to forge his own path and create his own sound. With a style grounded by early hip hop's boom bap, reenergized by west coast funk, and flavored by the hip hop midwest's soul--JurahzTRUTH has carved a new niche for the future of hip hop to expand upon. And though the music industry is scrambling to find what's marketable, J.TRUTH holds steady in his efforts and style, bringing a fresh sound to ears anxious for a new hip hop paradigm. He explains his relationship to the imploding recording industry through his favorite quote: "PEACE if possible... TRUTH at all costs." Regardless of whether or not the industry settles, JurahzTRUTH will not...