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It has created the opportunity for unknown artists to make a name for themselves and get maximum exposure to a large audience.

If the deal was right

Emcee since 2002

2pac, Rakim, Paris, Dead Prez, Public Enemy, De La Soul, Talib Qweli, Nas, Mos Def, Ludacris, A Tribe Called Quest, kayne west, DJ Quik, Wu-Tang, Eminem, Digital Underground/Shock-G, Royce da 5'9, mac lethal, slug, outkast, Big Herk, Murs, sage francis, Marvin Gaye, Billie Holiday, Alicia Keys, Jill Scott, James Taylor, Prince, Phil Collins, Bob Marley, Nirvana, Evanescence, Pink Floyd, TLC, Queen, Chili Peppers, & many more that I can't think of right now.