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Fluid (Bay Area)
Play 2 Win (feat. 4rAx)
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06/23/17 @ 01:34 AM     post a comment
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An anthem for the new age hustler. Fluid paints a beautiful sonic portrait over a masterfully orchestrated soundscape provided by Bay Area legends, The Mekanix and featuring an assist from the multi-talented 4Rax on the hook.
East Coast
» go to the music page for more
play hi-fi  Play 2 Win (feat 4rAx)
play hi-fi  Spoiled Rotten (feat. 4rAx)
play hi-fi  I Tried
play hi-fi  Cheers 2 Us
play hi-fi  Up & Away
play hi-fi  Why I Love Music
play hi-fi  Recognize
Fluid was born on March 3, 1976 in Oakland, CA. From the moment he came home from the hospital he was introduced to the wonderful world of music. Whether it was the nursery rhymes and children’s songs his mother and aunts would sing to him, gospel hymns heard in church, or the top 40 jazz and R&B hits his father would listen to, music always played a part in Fluid’s daily life.

In the mid `80s while attending Golden Gate Academy (Oakland, CA), Fluid began taking piano and drumming lessons, and soon became a member of a performance band started by his music teacher. It was also during this time that he first became exposed to Run DMC, LL Cool J, Boogie Down Productions, Eric B. & Rakim, Too Short and many other rap pioneers and innovators. However, it wasn’t until 1990, during an eighth grade English class that he would realize his own ability to perform and write music. He was asked to do a poetry assignment and decided to turn his poem into a rap and perform it in front of the class for fun. The entire class including the teacher gave him rave reviews and soon Fluid began writing other raps to perform at school for his friends.

In the fall of 1990 Fluid entered high school and began participating in talent shows and free style contests. That same year he won KMEL’s Battle Of The Rappers three nights in a row under the name K-Love. As more and more people began to take notice of Fluid’s talent he constantly found himself being asked to perform at open mic events and parties. During his senior year he was asked to write a rap commemorating the senior class and performed it as part of a skit put on by the class. Over 2,000 students witnessed the performance.

In 1995 Fluid began taking his love for music and performance to the stage as well as the studio. He has collaborated with such artists and producers as J. Steez, Ant Banks, Sonny B., Casual(Hieroglyphics), Askari X, Suga Free, Mahasen, 4-Rax, Stevie Joe (Live Wire Records) and The Mekanix. Fluid's latest work is featured on his YouTube Channel: "fluid420" as well as,,, iTunes, Google Play, Amazon Music, Microsoft Groove, Deezer, Pandora, Tidal, Musica Claro, Saavn, Spotify, Shazam and several other online/digital music retail services.
Why this name?
Honestly my name just kind of came to me. I happened to be sitting listening to some music and talking about what kind of a stage name I would choose for myself with an old friend of mine when the rapper we were listening to rapped the phrase "flowing like fluid". The word "fluid" stood out to me for some reason. I wanted something that played on how smoothly I deliver my rhymes plus I am a Pisces which is a water sign so I figured Fluid fit perfectly.
Do you play live?
I perform live whenever and wherever the opportunitty presents itself. I have performed at such venues as Fulton 55 (Fresno, CA), Sparta lounge (San Jose, CA), The Legacy Ballroom (Oakland, CA), Blue Chip Bar & Grill (San Jose, CA), The X Bar (Cupertino, CA), Saaghi's (San Jose, CA), The Mezzanine(San Francisco, CA), The New Parish (Oakland, CA), Dorsey's Locker (Oakland, CA), The Malonga Casquelourd Arts Center (Oakland, CA - formerly known as The Alice Arts Center), La Pena Cultural Center (Berkeley, CA), Toons Night Club (San Jose, CA), and The Black Repretory Theatre (Berkeley, CA) to name a few.
How, do you think, does the internet (or mp3) change the music industry?
I believe that the internet and digital music media, such as mp3s are a double edged sword of sorts. On the one hand they make accessing artists and their music alot easier than when your only option was to hit up a record store to get a copy of your favorite artists album. If that album was sold out or the store didn't order or carry it you were out of luck or had to hit up several other stores to find a copy. In the day and age of the internet you can simply find a site, such as iTunes or Amazon, offering a download of the album you want and your done. The only problem is that having such easy access to an artists music also leads to leaks and pirating which in some cases can hurt an artist's record sales. However in some cases these "leaks " can be controlled and can actually serve as a great form of marketing for an artist if used correctly.
Would you sign a record contract with a major label?
I believe that at this point in time signing a contract with a major label wouldn't do much more for me than I can do by myself. The digital age has opened up many platforms that can allow me to advertise and market my brand of music on my own. In doing all the leg work myself and being the sole invester, I stand to reap all the benefits and rewards of my labor as opposed to having to further divide my royalties.
Band History:
The following is a partial listing of projects I have appeared on, written for, or otherwise contributed to:
“Out Tha Trunk”, Dist.(2002)
“Struggle Continues”, Spotsmashin Records/the Agency, Inc. Dist.(2002)
“The Bootleg Project”, Top Of The Line Entertainment and Dist.(2002 )
“Face Off, Vol.1”, Danger Zone Productions/Dist.(2003)
Maja Rawstin – “Hood Behavior”, Beatkings/Umoja Vibe Records and Dist.(2003)
Fluid – “I Tried”, Fluid Motion Music & Entertainment / Dist. ( 2010)
Fluid - "Spoiled Rotten", Fluid Motion Music & Entertainment/ Dist. (2012/2013)
Fluid - "Play 2 Win (Feat. 4rAx), Fluid Motion Music & Entertainment/ Dist. (2017)
Fluid - Fluitopia - E.P., Fluid Motion Music & Entertainment/ Dist. - Coming Soon (TBA)
Your influences?
I can honestly say that my music is influenced by many different styles and genres, from metal to jazz and everything in between. Some artists that have influenced my career are: Run DMC, Too Short, E-40, Scarface, EPMD, Tupac, Nas, Stevie Wonder, Snoop Dogg, Tech N9ne, Linkin Park, Metallica, Boney James, Najee, Bob Marley,Michael Jackson, 8-Ball & MJG, N.W.A., and Jamiroqoi just to name a few. The entire list would be much too long to display.
Favorite spot?
My favorite city to perform and hang out in is San Francisco, CA. There are tons of venues to perform at and the crowds tend to be very diverse. There is always something going and the food and night life is fantastic! I particularly enjoyed performing at The Mezzanine.
Equipment used:
When recording I use a Mac pre-loded with the latest version of Pro-Tools and or Logic Pro. For performaces, I use a standard mic, usually provided by the venue and my DJ uses either his Mac book Pro with his deejaying software hooked into the venue's sound system or a Full set of digital CD turntables with a Numark mixer and the Mac Book Pro.
Anything else...?
To check out my latest music videos and performances go to:

Look for my new single "Play 2 Win (feat. 4rAx)" available now on:

*Also featured on Spotify, Pandora, Deezer, Tidal, YouTube, Microsoft Groove, Claro Musica, Saavn, MediaNet, & Shazam. Enter "Fluid Play 2 Win" in search box.

Fluid & Rice4eveR
Speaking to my new fans.
Still Rocking The Crowd!
Fluid & Freddie B.
Mic Check!
Pure Flow
As the crowd looks on....
More Fluid
I see ya'll up top!
Keepin The Crowd Hyped
Rockin the crowd @The New Parish
Got em hanging on my every word!
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