NEWS   It's Here! Alexander Aruca – Heart & Soul, from KazMan Records, A division of The AlKa Entertainment group.
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My music is a guitar driven sound. Kind of what I like to call “In Your Face Rock”.
I love to play & hope others will enjoy it as well.
Why this name?
It's my Family name but mostly in honor of my mother.
Do you play live?
I’m currently working on a CD and will be doing some live shows to back it up.
How, do you think, does the internet (or mp3) change the music industry?
It opens doors to music you may never have had the opportunity to hear otherwise.
Would you sign a record contract with a major label?
If it were in my best interest.
Band History:
Self taught, my love for music drove me to develop my abilities. I spend alot of time in my studio, where I write & record my material as well as projects that I produce. These projects include; Aruca (Rock), B.K. Wilhelm (Commercial Rock), & Drunk Monkey (Rock).

I have played in bands & worked in studios from N.Y C. to San Francisco. My learning process evolved from working with Producers such as Ashley Howe, (Motor Head) and Glen Klodkin, (Joan Jet). Through the years I have dealt with top executives & representatives of the music industry.

More to come…….
Your influences?
Mostly anyone who has been an innovator at their craft. It’s not so much the music style as it is the presentation of ideas.
Favorite spot?
NYC would have to be the jewel in that subject crown. There just isn’t any place that compares.
Equipment used:
I play B.C. Rich, Gibson, Hammer & Fender guitars & run through a Marshall.
Anything else...?
"Heart & Soul", is my first release. Lots of hot guitar licks & strong melodic vocals with three & four part harmonies.
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